Catching Ketchum Insights - VIDEO

SAN FRANCISCO – A recent survey of 1,000 consumers in five countries found that they want a greater say about food ingredients, safety and quality and, by 2020, expect restaurateurs and food companies to recognize them as development partners.

The survey completed in August by international public relations firm Ketchum Inc., with U.S. headquarters in New York, was titled, “Food 2020: The Consumer as CEO.” Ketchum, through its San Francisco office, shared with restaurant, food and grocery store industries representatives findings from the online research involving 200 consumers in the U.S., United Kingdom, Germany, Argentina and China.

According to Ketchum, at least half of the 1,000 consumers surveyed said they want more involvement in the use of ingredients and additives; the source of ingredients and the treatment of animals; nutritional content; and who should be responsible for food safety and quality.

Linda Eatherton, director of Ketchum’s global food and nutrition practice, spoke with Nation’s Restaurant News managing editor Alan Liddle about survey findings and what she believes they portend for foodservice.

This item was originally posted on 10-17-08 at NRN's Podcast Central