Chris Ramer (left) and Brett Weiss (right), both of StreetSavings, were first-time attendees to this year's FSTEC.
Why did they come?
They work with both the hardware suppliers and the end-users, in this case restaurants, to help deploy seamless mobile coupons and other online loyalty programs. They were thrilled to be at FSTEC, where both suppliers and restaurateurs were in one place. Recent research has shown that mobile coupon campaigns result in higher open rates, and more importantly, higher transaction counts, than typical e-mail or snail mail campaigns.
